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Diana Vreeland: The Modern Woman

I think part of my success as an editor came from never worrying about a fact, a cause, an atmosphere. It was me—projecting to the public. That was my job. I think I always had a perfectly clear view of what was possible for the public.  Give ’em what they never knew they wanted.” —Diana Vreeland 

In 1936, Harper’s Bazaar editor in chief Carmel Snow made a decision that changed fashion forever when she invited Diana Vreeland to join her magazine. Vreeland created the “Why Don’t You . . .?” column, and, in 1939, was named the magazine’s first (and only) fashion editor—a position that Richard Avedon later famously credited Mrs. Vreeland with inventing.  

Diana Vreeland: The Modern Woman covers Vreeland’s near three-decade tenure at Bazaar, is featured year by year, and each annum section opens with all twelve magazine covers before proceeding through a selection of editorial features that best illustrate her innovative perspective and creative working relationships with celebrated photographers such as Richard Avedon, Louise Dahl-Wolfe, Lillian Bassman, Martin Munkacsi and George Hoyningen-Huene.   

This book shows how her innovative perspective and creative collaborations with Snow and legendary art director Alexey Brodovitch brought American women into the twentieth century. Through images of over 300 pages and spreads from the magazine and commentary from six leaders in today’s fashion world, Diana Vreeland: The Modern Woman showcases imagery at its best: inspiring, iconic, and timeless. 

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