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DV on Modern Women

When Diana Vreeland first began working at Harper's Bazaar in 1936 she understood that the life of the American woman was evolving. Mrs. Vreeland championed photographers such as Louise Dahl-Wolfe and Lillian Bassman to create timeless imagery that celebrated an intelligent woman who was living a full life. It was Mrs. Vreeland's innate sense of the modern woman that would breathe life into the pages of the magazine and forever change how women would be portrayed in media.

Fashion editor Carrie Donovan recalls Mrs. Vreeland's keen sense of the modern woman:  " 'Oh no, Carrie, modern women aren't going to go for that. They have to get in and out of buses. They have to drive kids to school.' She never went anywhere except in a chauffeur-driven car; still she understood all that."

Following her 26 years as the one and only fashion editor at Harper's Bazaar, Diana Vreeland became Editor-in-Chief of Vogue in 1962. Mrs. Vreeland fully embraced the wild, youthful energy of the sixties and filled the pages of the magazine with striking personalities such as Twiggy, Lauren Hutton, Anjelica Huston and Barbra Streisand. She mentored young female designers such as Diane von Furstenberg, Rosita Missoni and Carolina Herrera. In both her life and work, Mrs. Vreeland dared to be different. She felt that a modern woman could be feminine, elegant and also bold and hardworking.

Photo of Diana Vreeland by Louise Dahl Wolfe


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