Although Lisa Immordino Vreeland never met her grandmother-in-law, she shared at least one thing in common with the fashion legend: never taking “No” for an answer. This persistence would prove vital for the first time author. For while Immordino Vreeland was intimately familiar with the family’s history, and benefited from unprecedented access to a vast archive of Diana Vreeland’s work, she had no previous publishing experience. Needless to say, tenacity won out.

Noting a lack of comprehensive subject matter on the legacy of Mrs. Vreeland, Immordino Vreeland set forth to fill that void. Her premier goal was to inform younger generations about more than just the fashion icon’s public persona. “My feeling was that she has been misunderstood. Everybody knows this external side of Diana Vreeland,” explains Immordino Vreeland. “When people talk about her, they talk about her looks and her mannerisms. I wanted to show how serious she was, the texture of the woman.”

Another thing Immordino Vreeland shared with her subject was a long career in fashion. She began her career as the Director of Public Relations for Polo Ralph Lauren in Italy and moved on to launch several fashion companies — she launched Fabrizio Ferri’s sportswear line Industria worldwide as well as Pratico, a sportswear line for women, and Mago, a cashmere knitwear collection of her own design.

While researching the book, Immordino Vreeland was inspired to make a documentary to further reveal Mrs. Vreeland’s many facets. This fall marks the release of the large-format book, published by Abrams, and the debut of the film, both titled Diana Vreeland: The Eye Has to Travel. 

She resides in New York City with her husband, Alexander Vreeland, and daughter Olivia.


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